Do book a Gold Coast airport transfer ahead. You will be met and taken direct to your hotel and an easy way to arrive.
The Gold Coast airport is a long way from many Gold Coast hotels, particularly those at the northern end of the Gold Coast. Brisbane airport is about one hour from Surfers paradise if there are no hold ups on the highway.
For the southern end of the Gold Coast the Gold Coast airport is a good arrival point and for the northern end of the Gold Coast Brisbane airport is good.
Just go for the best airline deals as both airports have transfer services to Gold Coast hotels but you need to book ahead using the system above.